UTM Builder &
Campaign Naming Convention
Stop guessing at UTM parameters. Build consistent, trackable campaign URLs in seconds — with auto-generated links and GA4 alignment built in.
| Base URL | utm_source | utm_medium | utm_campaign | utm_content | utm_term | Tagged URL |
|---|---|---|---|---|---|---|
| https://example.com | cpc | spring-sale-2026 | banner-728x90 | marketing tools | https://example.com?utm_source=google&utm_medium=cpc&utm_campaign=spring-sale-2026&... | |
| https://example.com/landing | paid-social | spring-sale-2026 | carousel-ad-v1 | https://example.com/landing?utm_source=facebook&utm_medium=paid-social&... | ||
| https://example.com/blog | organic-social | thought-leadership | https://example.com/blog?utm_source=linkedin&utm_medium=organic-social&... | |||
| https://example.com/promo | newsletter | april-digest | cta-button | https://example.com/promo?utm_source=newsletter&utm_medium=email&... |
5 tabs. Every UTM scenario covered.
Everything you need to build, organize, and standardize UTM tracking across your marketing team.
UTM Builder
Fill in source, medium, and campaign — the tagged URL builds itself. Dropdown menus for common sources and mediums prevent typos.
Naming Convention
A complete framework with 6 golden rules and 14 channel-specific examples covering Google Ads, Facebook, LinkedIn, TikTok, email, and more.
GA4 Channel Mapping
Know exactly which utm_medium values map to each GA4 channel group. No more traffic landing in "Other."
Bulk URL Builder
Launching across 10 channels? Enter your base URL once and generate all tagged URLs simultaneously with pre-configured channels.
Quick Start Guide
Get up and running in under 5 minutes with step-by-step instructions, parameter explanations, and pro tips for your whole team.
Link Shortener Ready
Includes integration notes for Bitly, Rebrandly, Short.io, and more. Shorten your tagged URLs without losing tracking data.
Shorten your tagged URLs without breaking tracking
Long UTM-tagged URLs look messy in social posts and emails. The template includes notes on integrating with popular link shorteners so you get clean, branded links that still pass full UTM data to GA4.
Most popular. Free plan includes 10 links/month. Preserves all UTM parameters on redirect. Offers custom back-halves on paid plans.
Best for branded domains. Use your own domain (e.g., go.yourco.com). Free plan includes 25 links. UTM parameters pass through cleanly.
Generous free tier with custom domains. Built-in UTM builder. Great for teams with a shared workspace feature.
Self-hosted and free forever. Full control over your data. Requires a server but offers complete link ownership.
Built for marketing professionals
Working in under 5 minutes
Works in Google Sheets (free) or Excel
Download & Open
Purchase on Gumroad, download the .xlsx file. Open in Google Sheets (upload to Drive) or Excel.
Fill in Parameters
Use the dropdowns and yellow input cells. Enter your URL, source, medium, and campaign name.
Copy & Launch
Your tagged URL generates automatically. Copy it into your ads, emails, or social posts. Done.
Stop losing traffic to "Other"
One purchase. Use forever. No subscription.
- Saves 15-30 minutes per campaign launch
- Eliminates UTM typos and inconsistencies
- Aligns with GA4 default channel groups