Marketing Analytics
Audit Framework
A client-ready workbook for auditing tracking, GA4, attribution, data quality, and reporting health — without starting from a blank spreadsheet.
8 tabs built for a real practitioner workflow
From scoping to scorecard to stakeholder handoff — everything in one workbook.
Start Here
Scope the audit, gather access, and define business questions before you review anything.
Executive Summary
Turn technical findings into a page a client, boss, or stakeholder can actually use.
Audit Scorecard
Score each area red/yellow/green so priority is obvious instead of buried in notes.
Tracking Audit
Review GTM structure, pixels, events, conversions, consent handling, and QA process.
GA4 Configuration
Check property setup, conversions, filters, internal traffic handling, and admin hygiene.
Attribution Review
Assess UTM discipline, channel mapping, CRM handoff, and source/medium consistency.
Data Quality & Reporting
Review metric definitions, dashboard trust, anomaly monitoring, and stakeholder usability.
90-Day Action Plan
Translate every finding into a sequenced fix with owner, effort, impact, and due window.
- → Consultants who want a repeatable analytics audit offer they can sell
- → Agencies auditing accounts before retainers or implementation work
- → In-house analytics leads cleaning up GA4 / GTM / attribution debt
- → Performance teams who need cleaner reporting before scaling spend
- → Productizes a real workflow — not a generic checklist you could Google
- → Bridges the gap between technical review and client-ready recommendations
- → Separates urgent data trust issues from lower-stakes cleanup
- → Creates a natural lead-in to implementation or retainer follow-on work
Ready to run a real analytics audit?
Stop starting from scratch. Get the framework built by a marketing analytics practitioner and ship something credible.
Coming soon — join from the homepage →Excel & Google Sheets · Immediate download · Use forever